Headshot of Cary Lambert, she is wearing an orange blazer with arms crossed and a big smile
Cary Lambert (’13) | Strategy and Brand Management in esports | San Jose, CA

Hi there! My name is Cary Lambert. I graduated from Wake in 2013 with a degree in International Affairs, and I’ve spent the last 10 years professionally involved in the esports & gaming industry. I’ve been involved on both the developer and sponsorship side of the industry, formally leading pro player communications for Rainbow Six Siege esports at Ubisoft. I recently led Nike’s efforts in the esports & gaming space in Portland, OR. I currently reside in Richland, WA, where I remotely lead a program focused on human performance and development for professional gaming athletes at Logitech G, which is headquartered in Silicon Valley. 

My specialty is brand management and strategy development, with a passion around human performance and wellness. Looking at my International Affairs degree, you’d never assume that I have spent the majority of my adult life involved in the gaming & esports space. The path to a career in esports is unclear to many people. You may be surprised to hear that companies are less interested in a degree strictly focused around esports, and more interested in your personal skills, passion, and expertise.

I’d love to connect with any alumni interested in learning how to turn their passion for video games and esports into a career in the industry, focused around their unique talents, skills, and expertise. We can discuss my career path (it’s been a crazy one) and chat about how you can prepare yourself to be a qualified candidate for businesses looking to hire in the esports world.

Text reads: step one - fill out the intake form

Here’s the intake form for Cary. Once you submit your responses, the confirmation message will include Cary’s contact information. Please send her an email to request a conversation!